Writing that focuses on Business-to-Business copywriting, including articles, white papers, case studies, email and webpages and other documents that support your business.
Check out our photo gallery by using the drop down menu on the Home Page
and my stock photos at http://www.istock.com/portfolio/SheilaBreen
Effective B2B Copywriting requires an understanding of both the business and the customer. For decades I have written everything from legal briefs to sales sheets, research papers and "how to" manuals. Every project has not required my expertise as an attorney, educator, financial advisor or fundraiser, but my experience in these areas helps me understand the message that your business needs to convey in order to sell a product or service to another business
I have also been personally mentored by Top-Tier B2B Copywriter, Steve Slaunwhite
My experience includes:
American Red Cross--3 years marketing, fundraising and recruiting volunteers using social media, webinars and written documents
American International School-Vienna--12 months marketing, fundraising and generating publicity documents and research reports
Grand Canyon Unified School District--6 years grant writing, recruiting, fundraising, marketing and writing both publicity and technical documents
Prudential Securities (now Wells Fargo Advisors)--2 years working as a Financial Advisor, using all sales sheets, programs and presentation materials provided by the company. I know which ones were effective and which ones did not help me close the sale!
Arizona Department of Education--6 years research,writing white papers, articles and technical documents
Phoenix Day--Non-profit Board member for 8 years. Worked with staff on publicity and fundraising documents and events
I am a professional photographer and can customize photos for B2B clients