Writing that focuses on Business-to-Business in the Travel Industry, including articles, white papers, case studies and other documents that support your business.
Published travel articles and the photographs that make the stories come to life.
Check out my photo gallery by using the drop down menu on the Home Page!
Check out my National Geographic site https://yourshot.nationalgeographic.com/profile/1741413/
and my stock photos at http://www.istock.com/portfolio/SheilaBreen
Effective B2B Travel Copywriting requires an understanding of both the business and the customer. For decades I have written everything from legal briefs to sales sheets, research papers and "how to" manuals. Every project has not required my expertise as an attorney, educator, financial advisor or fundraiser, but my experience in these areas helps me understand the message that your travel business needs to convey in order to sell a product or service.
I have traveled extensively for the past 20+ years and have explored over 30 countries...so far! I understand the logistics and business of travel and can effectively help you promote your business.
My experience includes:
American Red Cross--3 years marketing, fundraising and recruiting volunteers using social media, webinars and written documents
American International School-Vienna--12 months marketing, fundraising and generating publicity documents and research reports
Grand Canyon Unified School District--6 years grant writing, recruiting, fundraising, marketing and writing both publicity and technical documents
Prudential Securities (now Wells Fargo Advisors)--2 years working as a Financial Advisor, using all sales sheets, programs and presentation materials provided by the company. I know which ones were effective and which ones did not help me close the sale!
Arizona Department of Education--6 years research,writing white papers, articles and technical documents
Peoria, Arizona, Municipal Court--20 years as pro tem judge, including conducting legal research and writing
Phoenix Day--Non-profit Board member for 8 years. Worked with staff on publicity and fundraising documents and events
I am also a professional travel writer and photographer.